WordPress Website Development

Why a WordPress Website is the Right Choice (Even if You Don't Blog)

If you're not planning on blogging, is a WordPress website still the right choice for your small business? Absolutely! When WordPress was created in 2003, it made blogging so easy that even computer novices could start their own with ease. More than a decade later, many business owners still view WordPress as offering value only to companies with a blog. As any WordPress website design company can tell you, nothing could be farther from the truth. WordPress is a full-scale website content management system, with a robust set of features that make it more than a match for the other website development platforms.  There are many reasons that make a WordPress website the right choice for your small business, whether you're interested in starting a blog or not. These are just the top 5:

How To Write SEO Friendly Content

5 Tips To Write Awesome Blog Titles Google Will Love

Creating an SEO-friendly title for your blogs is just as important as creating great content. Has this happened to you? You've spent a lot of time working on your blog content, and your post is interesting and informative. It even has the right density of keywords, but you're still not ranking high in searches. If this sounds familiar, your blog title may be to blame. Blog titles actually play a large role in determining the position your posts will be assigned in search results. Creating blog titles is vastly different from writing titles for any other type of media, because you have to gain Google's attention as well as your readers. If you already know how to write SEO friendly content, however, writing high-ranking blog titles won't be too difficult. Just follow these 5 tips and soon you'll be able to write awesome blog titles Google (and your readers) will love!

Interactive Agency

3 Signs You've Found the Right Interactive Agency

89 percent of consumers turn to the internet to help them make purchasing decisions, according to a study conducted by Fleishman-Hillard. This makes clear just how crucial interactive marketing strategies are to your company's success. With so much riding on the effectiveness of your online marketing, finding the right interactive agency is not just important, it is absolutely essential.   So how can you tell if your interactive agency is the right firm to meet your company's online marketing needs? You don't have to wonder if you've made the right choice – there are certain features that the best interactive agencies all share. Whether you're looking to hire a new interactive agency or reassessing a long-standing partnership, look for these three signs you've found the right interactive agency  - when you see them you'll know you've made the right decision!

SEO Services for Small Business

Help for technical SEO issues hurting your website's search rank

Has a recent redesign turned your small business website into a search engine no-show? At Blue Interactive Agency,  we've seen a certain scenario play out all too frequently: a frugal small business owner is offered a low-cost website redesign by a self-trained friend or discount web firm. Eager to save money, the owner accepts... but once the redesigned website is up and running, it disappears from search engine results. Everything looks right on the website but it just doesn't operate the way it should. If you find yourself in this position, the cause is probably technical SEO issues. You may be more familiar with on-page SEO, which addresses the optimization of the content on your webpages (keyword usage and density in your text, image optimization, etc.). Technical SEO deals with the structure and functioning of your website. If you need your website fixed in a hurry, Blue Interactive Agency offers a full range of SEO services for small business, including a free SEO audit and help for technical SEO issues hurting your website search rank. If you can spare the time and effort to solve this crisis on your own, we have some tips that may help. We've identified the four most common technical SEO errors below, along with free diagnostic tools that will help you find and fix your website's SEO issues.

SEO Plan of Action

3 SEO mistakes that are killing your website traffic

 If you caught our recent blog on SEO strategies, you're aware that Google is continually making changes to its search algorithm to improve the quality of the results. In fact, the search engine giant enacted several significant updates in the past year alone to make its standards even tougher.  These algorithm updates were designed to help ensure that users are provided with the most relevant answers to their queries. While the results of these updates have generally been positive, they have drastically changed search engine optimization standards. Certain SEO strategies that were once touted as the best ways to make your website reach the top of search results are now penalized by Google. If your website has slipped down to a lower SERP position, you may need to enact an SEO plan of action to eliminate your use of these banned strategies. We've identified the top 3 SEO mistakes that website owners are making; use this list to renovate your site so it can regain the high search rank position it deserves.

Interactive Marketing Agencies

How to Choose the Best Interactive Marketing Agency

If you’ve been in business for any length of time, you’ve probably worked with a few different interactive marketing agencies. How many times have you had this experience – you’ve interviewed agencies and finally chosen one that you’re certain is the best agency to meet your interactive marketing needs. Six months later, your website has virtually disappeared from search results, the agency is dodging your calls, and with half a year left on an over-priced marketing contract, you’re wondering why you ever signed with this agency in the first place.

SEO Copywriting

The Importance of Blogging (even if your readership is low)

If you’ve been writing a business blog but your readership isn’t growing as fast as you thought it would, it can be tempting to stop writing your blog. After all, the main reason you started a blog was because it was touted as an effective online marketing strategy. Don’t give up! There’s a reason starting a blog is one of the top website SEO tips that marketers offer. The importance of blogging may not be immediately apparent, but your SEO copywriting is working behind the scenes to bring many benefits to your website. As long as you keep writing interesting, relevant blogs, your readership will eventually grow.  In the meantime, take a look at some of the valuable SEO benefits that blogging is bringing to your business even now:

Effective Marketing Strategies

How to Make Your Landing Pages More Effective

Are landing page design mistakes costing you conversions? See if this sounds familiar… You’ve worked hard on your content marketing strategies and they seem to be generating a great response. Prospects are opening your email newsletters and following your blog. They’re clicking on your calls-to-action, and your marketing strategies seem to be on target to deliver a fantastic conversion rate. Everything is falling into place - until visitors get to your landing pages and fail to convert. If this is happening to your company, don’t panic. You don’t need to perform a complete overhaul of your marketing strategies; you just need to learn how to make your landing pages more effective. To help you on your way, we’ve identified the four most common landing page design mistakes, along with quick repairs that will help you create the highly effective marketing strategies you’ve been striving for.