5 Ways to Increase Website Traffic

How to Increase Website Traffic and Sales: 5 Fast and Effective Ways to Increase Website Traffic 

Looking for some tips on how to attract more traffic to your website? Figuring out how to increase website traffic is an ongoing struggle that every business owner faces. It is not enough simply to have a great website design; in order to market your business successfully online, you need to generate a steady stream of traffic to your website. Our marketing team has put together 5 effective ways to increase website traffic. These methods should work for every business owner, and take just a modest financial outlay or simply an investment of time. Try them and prepare to watch your website traffic grow!

Overhaul your SEO

Websites that gain the top positions in search results receive the most traffic, so you need to make your website as search engine friendly as possible. The best way to do this is by performing an SEO overhaul on an ongoing basis. Upgrade to a responsive website design (mobile-friendliness is one of Google’s ranking factors). Make sure all page titles, content, image alt tags, etc. on your website are regularly updated with the latest trending keywords. And check your website links to make sure your backlinks are correctly pointed, with no 404 errors or dead links.

Invest in paid ads

It can take some time for your SEO overhaul to raise your search rank, so if your goal is to figure out how to increase website traffic fast, you should start investing in paid online ads. Paid online advertising, also known as PPC or pay-per-click ads, is available on search engines (Google AdWords, Bing Ads) and social media (Facebook Ads, Twitter Ads, etc.). PPC ads are a great way to generate website traffic fast because they introduce your company to motivated customers who are searching for the exact products or services that you offer.

Write a weekly blog

Adding a weekly or bi-weekly blog to your website will increase traffic to your website in several ways. First, publishing a weekly blog gives you a convenient way to add fresh content and the latest keywords to your website, two factors that Google considers when assigning your website’s position in search results (and as you know, websites in the top few positions get the most traffic). Visitors who hunt for information online will find your blog through their search efforts.  And as you continue to publish well-written, interesting blogs, your website will become recognized as a reliable source of information, which will help draw more traffic to your website.

Expand into online video marketing

If your main online marketing concerns are figuring out how to increase website traffic and sales, you should give online video marketing a try.  Companies that provide services can create How-to videos with answers to common customer questions.  If you have an online store, you can shoot video guides that show your products in use.

You should also give your customers incentives to post their own videos. If your products are available for delivery, reward customers for posting unboxing videos as these have proven to be surprisingly popular and effective at increasing sales. Run contests on social media with prizes for the best customer video submitted each week. Give the winning entry a prominent place on your website, and post enticing snippets of the videos with links to increase traffic to your website.

Start guest blogging

Guest blogging is a terrific way to attract more traffic to your website. There are many sites on the web that focus on bringing content from guest bloggers to a wider audience. The most reputable websites will require you to have a number of published blogs already up on the web, and you will need to submit an article that meets their editorial standards. Look for sites that publish high-quality content that relates to your industry. Make sure you scatter a few links to your website or blogs throughout your guest article, along with links to other reputable sources.

For more marketing tips on how to increase traffic to your website, call on Blue Interactive Agency. We can provide you with everything you need to generate more website traffic, including a responsive website design, SEO services, expert SEO blogging services, video marketing services, and more to help your business get the online notice it deserves.

Contact us at Blue Interactive Agency today at 954-779-2801 for expert marketing services to help your business generate the high volume of website traffic it deserves!

Using a Monthly SEO Checklist to Rise in Ranking

How to improve organic search ranking in 6 easy steps

Looking for a way to raise your website’s organic search ranking? A monthly SEO checklist is a great way to start! Search engine optimization (SEO) is not a “set and forget” marketing strategy, because the factors that determine your website’s organic search ranking are constantly changing. Google and the other search engines continually tweak their algorithms to make them more effective. The phrases and words that customers use when they perform searches change over time. And the backlinks that search engines love can become out of date as companies redesign their websites and change their URLs. That means that if you want your website to gain and maintain a high position in organic search results, you need to update your website SEO on a regular basis. To make this process as simple as possible, Blue Interactive Agency has put together this easy 6-step monthly SEO checklist. It addresses all the key on-page and off-page SEO issues to help your site gain the rise in ranking you want to see.

1. Find the latest trending keywordsPerform keyword research and analysis to discover the latest trending keywords that your customers are using as they search for information, products, and services in your industry. Don’t forget your mobile customers! Remember to research the casual, long-tail phrases that mobile customers use in their verbal searches.
2. Analyze your competition’s SEOCompetitor SEO analysis is a critical step when you are trying to figure out how to improve organic search ranking. Find out which keywords, phrases, and backlinks are performing well for your competition. You may find some keywords and phrases that you completely overlooked when devising your search strategy. Search for tweaks that will make your search strategies more effective, and incorporate your findings to improve your SEO strategy.
3. Update your website with the new keywords and phrasesGo through your website page by page and incorporate the latest trending keywords and phrases. Make sure you update your keywords in all essential places:
   • Page titles
   • Meta Descriptions
   • Alt tags on images and videos
   • Copy / content
4. Strategic backlink analysisYou should analyze and create new links to reputable websites within and adjacent to your industry on a monthly basis. This is a key metric that search engines consider when assigning positions in organic search results.
5. Search engine submissionVerify that all the new pages on your website have been submitted to the major search engines. This is a critical step to ensure the search engines include your pages in their search results.
6. Run website diagnosisRun Google Webmaster Tools or another website analysis program to check the performance of your website. Be sure to check all areas of your website, looking for any performance errors that may have developed over the past month including:
   • Menu errors - incorrect or missing links
   • Navigation errors – 404 pages, redirection errors
   • blocked by robots.txt errors

If you would like some assistance putting this monthly SEO action plan into effect, Blue Interactive Agency is here to help. Our experienced SEO marketers can provide you with everything you need to help your website gain a higher organic search ranking. You can choose the exact level of SEO service you need, from a complete monthly SEO maintenance package to individual SEO services such as keyword analysis, strategic link building services, expert SEO copywriting services, and more.

Contact us at Blue Interactive Agency today at 954-779-2801 for help implementing a monthly SEO plan of action to help your company achieve the high organic search rank it needs to succeed!