6 Tips to Improve Your Google Search Ranking

How to get a higher Google search ranking for your website

A high position in Google search results is absolutely essential for any business looking to succeed. 89 percent of consumers turn to Google or another search engine to research information on products, services or businesses before making a purchase, according to a report from Fleishman-Hillard. That means that if your business website doesn’t have a prominent place in search results, prospective clients are going to be calling your competitors instead of you.  Google assigns the highest positions in search results to the web pages it determines provide the best, most relevant answers to each query, based on a search algorithm that takes into consideration hundreds of ranking signals. Earlier this week, Search Engine Land reported that a top Googler has finally revealed the top three most important Google search ranking factors: links, content, and PageRank (which ranks your site based on links from other websites to your site). To gain the highest placement in search results, therefore, you need to post high quality content on your website that Google will love and visitors will want to share. To help you on your way, Blue Interactive Agency is sharing our six top tips to improve your Google search ranking and get your site the high visibility you need to succeed:

Tip #1: Choose the right keywordsGoogle keyword ranking is determined by several factors, but it starts with choosing the right keywords for your business, industry, and content. You need to choose keywords that precisely match the terms that customers use when researching the services or products you offer. Google’s free keyword planning tool can help you get started. Be sure to include long-tail phrases that customers use in mobile verbal searches.

Tip #2: Use keywords in the right density
Stuffing your content with as many keywords as possible is not going to improve your Google keyword ranking; in fact, it will get your site flagged as spammy content and penalized with a lower rank. Google recommends that you use no more than two or three keywords in your content, inserted into your copy in natural-sounding phrases.

Tip #3: Apply on-page SEOTo raise your search rank, you need to optimize all the elements on your webpages for search. Apply SEO to your written copy, images, and videos, incorporating keywords into the correct places in titles, subheadings, ALT tags, Meta descriptions, etc.

Tip #4: Make sure all your hyperlinks are correctly named and linkedGoogle looks at the hyperlinks within your site as well as the links to and from other websites. To improve your search engine ranking, stop using null value phrases like “click here” for hyperlinks and start using your keywords for links. This emphasizes the keyword within your website pages.

Tip #5: Post original, high quality contentGoogle’s algorithm examines content and compares it to other information already published on sites throughout the web. If it identifies your content as duplicate or overly promotional, Google is going to penalize your site and drop your search rank lower. To avoid this, create original content that speaks directly to the subject matter stated in your title. Remember to check carefully for spelling and grammar errors before you post.

Tip #6: Use social media to promote your contentYou need to get your content in front of customers in order to gain the backlinks that Google values so highly. Promote your content across the full range of social media, using Facebook posts, Tweets, Google + posts, etc. that link back to your website to gain wide exposure for your content.

For more tips on improving your search engine ranking, along with expert support services for all your online marketing strategies, turn to Blue Interactive Agency. Our dedicated marketers can provide you with everything you need to gain high online visibility for your website, including expert SEO services, SEO copywriting services, monthly social media marketing packages, and more.

Contact us at Blue Interactive Agency today at 954-779-2801 for expert SEO and copywriting services to gain your website the high Google search ranking you need to succeed!

South Florida Internet Marketing Agency

Top benefits of hiring a local South Florida marketing agency

If you’re looking for an internet marketing agency to help your South Florida business grow, the claims of some of the web-based marketing agencies can sound pretty persuasive. It doesn’t matter if they’re physically located across the country or around the world, their websites claim; these agencies are filled with skilled Internet marketers and that’s all that really matters. Is that truly the case, though? A web-based internet marketing agency may look like a great prospect based what you can see online - it might boast an impressive list of clients from nationally ranked companies or reference a well-known internet marketing campaign.  That doesn’t necessarily mean that they are the best choice to handle internet marketing chores for your company. From initial hiring practices to collaborating on strategies and knowing what works with local markets, Partnering  with a marketing agency that has a “bricks and mortar” location in South Florida can make a huge difference in the success of your Internet marketing strategies. Let’s take a look at some of the solid marketing advantages that your company can gain from hiring a genuine South Florida internet marketing agency.

You gain first-hand knowledge of the state of the internet marketing agency’s facilitiesYou should never judge an internet marketing agency solely on how their website looks or what their web copy claims. You are dealing with professional marketers, after all, practiced in the art of presenting companies in the most favorable light.  A marketing agency that appears to be a fully staffed, well-established firm from their website material may actually be a single person working out of their basement. When you hire a local internet marketing agency, you can go to the agency’s actual mortar and bricks location to personally assess their infrastructure and resources.

You get to meet the team members who will be handling your accountWe’ve all come across reputable companies that have a few employees whose skills are definitely sub-par. When you hire an online marketing company that is entirely web-based, you have no idea who will be working on your account; this can be a concern, particularly as a growing number of internet marketing firms now subcontract out many of their services to individuals and firms from other countries. This can expose you to serious risk, especially if your company handles sensitive documents or government contracts.  Working with a local internet marketing company allows you to meet the team members, assess their capabilities, and determine whether you will be comfortable working with them.

You get access to detailed local SEO Knowledge

Local search has proven to be an essential and highly effective internet marketing strategy for both B2B and B2C companies. When you hire an internet marketing agency that is based in your local South Florida neighborhood, the marketers have a genuine, in-depth knowledge of your local neighborhood that a nationally based marketing agency will never be able to match. Hiring a South Florida internet marketing agency allows you to benefit from the specialized knowledge the agency has gained by virtue of its location, such as knowing local terms for neighborhood features and having an in-depth understanding of the issues and concerns that matter to your local clientele.

If you’re ready to hire a South Florida internet marketing agency to achieve your marketing goals, consider Blue Interactive Agency. We’re a leading internet marketing agency in Fort Lauderdale, FL, dedicated to ensuring our clients’ success in all their marketing goals. We can create a comprehensive internet marketing strategy for your company that incorporates responsive web design, social media marketing, email marketing, and more, with analytics to prove their ROI. We’d love to meet for a free consultation to discuss how we can work together to achieve your online marketing goals.

Contact us at Blue Interactive Agency today at 954-613-2347 to realize the many benefits of hiring a dedicated South Florida internet marketing agency to achieve your marketing goals!

Why You Need a Responsive Website Design

How a responsive website design can ensure your long-term success

If you are wondering whether a traditional, mobile, or responsive website design is the right choice for your company, we’ve got some statistics and information that may help you decide. The Internet has become a multi-screen arena, where customers now access websites using a variety of devices, from laptops and smartphones, to tablets, smart TVs, and game consoles. Insights from the Global Web Index show that 80% of consumers use a smartphone to access the Internet, 47% access the Internet through a tablet, and 37% through a games console. Combine that intelligence with a 2014 mobile behavior report from Salesforce that reveals that 83% of consumers said that a seamless experience across all their devices is somewhat or very important, and it is clear that having a website that delivers great performance on every device is essential to your company’s long-term success. There are a number of reasons why you need a responsive website design to ensure your company’s long-term online success, including the following:

Responsive website design provides a flawless, seamless performance on every device

The various mobile devices customers use to access your website have differing screen sizes, resolutions, and input interfaces. Just think about the huge differences in the screen sizes and input methods of smartphones, tablets, and game consoles. Traditional websites offer only one configuration, and mobile websites only provide two. When you choose a responsive website design, your site automatically adjusts to provide the best performance based on the parameters of each individual device. Instead of imposing options that may not be suitable or easy to use with the users’ devices, responsive web design accommodates the device, providing navigation elements that adjust for convenient access, type that is sized according to the screen used to access it, etc. This flexibility allows responsive website design to deliver flawless, seamlessly perfect performance that keeps customers happy no matter what device they use.

Responsive website design provides long-term compatibility

The way we access the Internet is constantly evolving, with new devices appearing on an almost daily basis. Since traditional and mobile web design consists of creating web pages to fit specific device parameters, you will need to keep adjusting and updating your site as new devices become popular. By contrast, responsive web design instead relies on code that adjusts to whatever device your customers are using. When you choose a responsive design for your website, the elements on each webpage automatically flow to fit each device’s performance parameters, sparing you the expense of updating your website each time new devices become popular.

Responsive website design helps you gain a higher position in search results

The numbers of visitors your website receives is a relevance indicator that Google considers when assigning search rank. Mobile websites are essentially two websites side by side, with a different URL for the mobile and desktop versions of each webpage. This splits the credit each webpage gets for visitor traffic, making it harder to gain a high position in search results. Responsive web design doesn’t require you to divert your visitors into mobile and desktop versions of each page, so each page of your site gets credit for the total number of visitors that view it, no matter how they access it.

If you’re ready to upgrade to a responsive website design, Blue Interactive Agency can provide you with everything you need. Our talented team of web designers will help you every step of the way, providing you with web strategy planning services, professional SEO copywriting services, and more to create a responsive website design that will help ensure your company’s online success for years to come.

Contact us at Blue Interactive Agency today at 954-613-2760 for a responsive web design that will help ensure your company’s online success for years to come!

SEO Plan of Action

Easy SEO action plan to keep your website performing its best

Search engine optimization is not a “once and done” event, but rather an ongoing marketing strategy that needs constant tweaking to remain effective. There are many reasons for this regular need for intervention: search engines are constantly adjusting their algorithms in an effort to make content more relevant to queries; keywords trend high and then become less popular; and even the way that people ask questions evolves over time. The end result of all of these changes is that the same website that once rode high at the top of search results can end up disappearing from the front page altogether unless you perform regular SEO maintenance to keep your search strategies up to date. To help you keep your website’s SEO strategies in line with the latest developments in search, we’ve developed an easy-to-implement SEO plan of action separated into daily, weekly, and monthly actions. By taking just a little amount of time to update your SEO strategies as you go along, you can ensure your website keeps performing its best without fail.

Daily SEO Plan of Action: Build strategic links and engage customers

Social channels are a key part of any SEO strategy, because they give you the chance to build the strategic links that Google uses as part of its algorithm that determines your site’s position in search results. Send out daily Tweets, Facebook posts, and updates to your other social strategies (we recommend LinkedIn, Google+, as well as any industry-specific social media outlets of which you are a member). In addition to building strategic links, this SEO strategy allows you to keep visitors engaged while ensuring your company stays front of mind with customers.

Weekly SEO Plan of Action: Check key metrics and measurements, update keywords and content

Performing weekly SEO maintenance on your website doesn’t take long, but it can make a big difference in your website’s search performance. These maintenance chores fall into two categories: metrics and measurements, and keywords and content. First, examine key metrics and measurements from your site to check how well your website is performing. Google Analytics or a similar analytic program can give you the information you need. Pay particular attention to number of visitors to each page, desktop vs. mobile performance, and compare the previous month’s numbers to this one. If there have been any notable decreases in any page’s traffic, examine the pages in question and correct any errors that may have developed.

Once you are finished, it’s time to assess and update your keywords and provide some new content for Google to crawl. First, assess the keywords on your website, looking at page titles, Meta descriptions, ALT tags on images and videos, as well as in your content. Be sure to check any content that has been added to your website in the past week, including videos, images, white pages, articles, etc. to verify that appropriate keywords have been correctly placed in the  spots (in titles, ALT tags, Meta description, etc.).

Perform a competitor SEO analysis and research to discover the currently trending keywords for your industry. A weekly blog is an enormous help with this part of your SEO action plan, as it provides you with an easy way to include the latest trending keywords into your website without having to adjust the content and keywords already on your site. A blog also gives Google something new to crawl, which helps the search engine to see your site as having current, relevant information, which will help your website earn a higher position in search results.

Monthly SEO Plan of Action: Run website diagnostics and check for performance errors, bring all elements into site compliance

At the beginning or end of every month, you should run a diagnostic check on your website to identify any performance errors that may have developed. Google’s Webmaster Tools will identify the most common performance errors. Look for website menu and navigation errors, including 404 pages, redirection errors, and faulty backlinks, as well as content and SEO issues like duplicate content. Pay attention to any difficulties that prevent Google from seeing your website pages, such as blocked robots.txt, as these errors can keep your webpages from appearing in customers’ search results. Take corrective action as needed.

If you would like some assistance implementing an SEO plan of action for your company, Blue Interactive Agency is here to help. Our SEO marketers can provide you with everything you need to make your business more visible in web searches, whether you need a monthly SEO maintenance package or individual SEO services such as keyword analysis, strategic link building services, expert SEO copywriting services, and more.

Contact us at Blue Interactive Agency today at 954-779-2801 for help implementing a monthly SEO plan of action to help your company achieve the high search visibility it needs to succeed!

Monthly SEO Services

What services should be included in a monthly SEO service contract?

Taking care of all the SEO chores that are necessary to secure a high search position for your company’s website can be a bit overwhelming. In fact, sometimes it can feel like you’re trying to run a zoo.  Creating content for the daily feedings of voracious social media sites, keeping track of Pandas and Penguins and Hummingbirds, coming up with interesting content to keep the Google monster happy… it can be a bit much when you’re already busy managing a successful company. That’s why a monthly SEO service contract can be such a lifesaver. Once you find a reputable agency to provide monthly SEO services, you can return your focus to making your business a success. The full range of services that should be included in a monthly SEO service contract includes:

On Page Optimization

This is the first step of search engine optimization, and it needs to occur on a monthly basis, as they address what happens on your website from an SEO perspective to help establish a high position in search results. These SEO services need to be properly performed each month to improve your website’s search performance, extending your marketing reach so you can connect with more customers.

• Keyword Research and Analysis – The SEO services package should include researching the currently trending keywords and phrases customers are searching for in your industry. This includes finding long-tail phrases that mimic the conversational tone that mobile users adopt with verbal searches.
• Competitor SEO Analysis – Analyzing your competitors’ search performance is a key step towards establishing market domination. The SEO agency should examine and analyze your competitions’ keyword choices and backlinks, as well as their social media strategies. As part of your monthly SEO services package, the agency should incorporate lessons from your competitors’ success to devise strong SEO strategies for your company
• Website Optimization – Making certain all the elements on your website are optimized for the best performance in search is not a one-time event; it needs to be performed on an ongoing basis. That requires the incorporation of top trending keywords into the title tags, Meta tags, and alt tags on the new pages added to your website during the month.
• Fresh Content Creation – Adding new and fresh content to your website is one of the most important parts of your SEO strategies. As part of your SEO services, an agency should update your site with original blog posts at least once or twice a week. Each blog should contain researched and vetted keywords to extend your marketing reach.

 Off Page Optimization

These actions play an important role in your company’s search engine optimization strategies, even though they aren’t occurring on your website. Off page optimization is so crucial in driving engagement and ensuring the widest marketing reach for your website that any monthly SEO service contract you sign needs to include the following search engine optimization services:

• Search Engine Submission – As a key part of your SEO strategies, all the new pages on your website need to be submitted to the major search engines so they will crawl the pages and include them to their search results
• Strategic Backlink Analysis – Link building is one of the more difficult SEO services for novices to master. As part of your monthly SEO package, the SEO agency should analyze and create strong links to website from reputable sites in related industries
• Social Bookmarking – Your blogs and content need to be submitted to various social bookmarking sites to help increase the effectiveness of your SEO marketing strategies
• Social Media Engagement Campaigns - Social media marketing remains one of the best ways to direct visitors to your company’s website. Through carefully crafted Tweets, Facebook and Google+ posts, and other social strategies, an SEO agency can widen the marketing reach of your website

If you are looking for a reputable SEO agency to provide monthly SEO services for your business, turn to the dedicated team at Blue Interactive Agency. As a leading Boca Raton Internet marketing firm, we have years of experience in creating comprehensive SEO marketing strategies that incorporate the best SEO practices. Let us take care of all your monthly SEO chores so you can focus on what you do best - building your company’s success!

Contact us at Blue Interactive Agency today at 954-779-2801 for monthly SEO services that will help ensure your company’s success!

Social Media Marketing Tips

How to use blog posts to power your social media marketing strategies

Ever wonder how social media marketing agencies can achieve such impressive results? Here's a tip: it's not about marketing harder, it’s about marketing smarter. One of the most important social media marketing tips we can pass on is that you don't have to create an enormous amount of content to market your business through social media, you just have to learn how to use the content you already produce as effectively as possible. When a social marketing agency writes a blog for a client, they don't just post it on the company’s website and wait for customers to find it. Instead, a skilled social marketer can use that single blog post to power a whole host of social marketing strategies. To help you market your business as effectively as the pros do, we're going to share some easy social media marketing tips that will show you how to take a single blog post, maximize its marketing performance, and then use it across a range of social sharing sites to promote you and your business. Let's get started!

Social media marketing tip #1: Preparing your blog post for maximum social engagement

Search optimization is a key step when marketing your business through social media. Since your end goal is to drive more business to your company, you need to do everything possible to get your social posts noticed by as many people in your target audience as possible. SEO strategies can help you accomplish this. Begin by optimizing your blog before you post it on your website:

• Research trending keywords
• Add 2 or 3 keywords to your blog copy and include in title
• Write an enticing blurb for the Meta Description that includes the focus keyword – this is going to feature prominently in your social marketing strategies
• Post on your website

Social media marketing tip #2: Sharing your blog on social marketing sites

When you share your blog through social media, you achieve several key marketing goals at once. You keep your business top of mind with customers, encourage them to visit your website, extend your marketing reach to customers’ contacts, and establish your business as an industry authority. Some steps that will help you build your business by sharing your blogs through various social media marketing strategies:

• Choose the ideal social strategies to reach your target audience:
  • B2C - focus on Facebook, Twitter, and Pinterest
  • B2B - concentrate on Facebook, Twitter, Google+, and LinkedIn
• Include a link to your blog in your social media posts
• Use your blog's Meta description in the copy of your social post to entice readers to click through (shorten for Twitter). By using the same copy as your meta description, you help strengthen Google's awareness of the post's relevance which can raise its position in search results
• Research trending hashtags related to your industry and blog post, then include two or three in your social media posts (except on LinkedIn – the social sharing site does not use hashtags)

Social media marketing tip #3: Publishing your blog on social sharing sites

Publishing your blog on your personal and business page on LinkedIn, Blogger, and other social sharing sites is another way you can use your blog post to market your business. When you publish your blog through these sites, you can accomplish several key marketing objectives. You enable more customers to see your posts, which extends your marketing reach. Publishing relevant posts on subjects that matter to your customers and peers helps establish your reputation as an industry authority and thought leader, which will ultimately bring more business to your company. And lastly, publishing new content on a regular basis helps to raise your social profile, making it easier for customers to find your posts.

• Find an attention-grabbing photo or image to publish with your post.
• Avoid copyright infringement by making sure that the image is either copyright free, licensed under a creative commons license, or from a site with which you have a paid account
• Carefully choose the social sites that permit story publishing for the sake of marketing promotion

For more social marketing tips, along with complete support services for all your social marketing strategies, turn to Blue Interactive Agency. Our marketing team can help you create coordinated campaigns that use the full range of interactive marketing strategies to build your business, with professional blog writing services, expert SEO services, social marketing strategies, email marketing services, and more.

Contact us at Blue Interactive Agency today at 954-779-2801 for complete support for your social media marketing strategies to ensure the ongoing success of your business!

Inbound Marketing Agency

Top 4 reasons to hire an inbound marketing agency

If your company’s internet marketing strategies aren’t getting the results you were hoping for, it may be time for you to hire an inbound marketing agency . For the past few years, marketers everywhere have been extolling the benefits of inbound marketing strategies, praising their ability to extend a company’s marketing reach for a much lower cost than traditional outbound marketing strategies. In point of fact, inbound marketing strategies such as content marketing, social media, email, and search engine optimization have become essential tools for both B2B and B2C companies trying to succeed in today’s digitally attuned society. While many small to mid-sized companies are working to enact inbound marketing strategies on their own, there are some solid reasons why your company may be better off hiring an inbound marketing agency to handle your marketing chores. To help you decide the best path for your company, here are the top 4 reasons to hire an inbound marketing agency:

An inbound marketing agency saves you time

Even if your efforts at inbound marketing have uncovered some serious writing talent at your company, time constraints make it virtually impossible for most small businesses to produce all the high-quality content needed for a full-fledged inbound marketing strategy.  When you consider all the different types of search optimized content you would have to produce- web copy, e-books, blogs, videos, social posts, and more, turning to an agency that employs full-time content creators just makes sense.

An inbound marketing agency works from the latest search intelligence

Professional inbound marketing agencies don’t achieve their amazing marketing results simply because they hire excellent marketers and writers.  Because marketing is the focus of these agencies, their staff makes it a priority to develop industry contacts and knowledge resources so they stay current on all the latest changes to search algorithms and standards. This ensures their content and inbound marketing strategies gain the greatest marketing reach for their clients.

An inbound marketing agency has access to cutting-edge marketing resources

An inbound marketing agency can afford to employ cutting-edge marketing resources that improve their content and delivery methods, making their marketing efforts much more effective.  Trying to obtain these cutting edge marketing resources, which include the best website development programs, marketing and analytical software, and top of the line content management systems, would be cost-prohibitive for anyone other than a dedicated marketing agency that can employ them for a number of clients.

An inbound marketing agency improves your bottom line

To really succeed at inbound marketing, you need to have the talents of skilled SEO copywriters, advanced analysts, and web designers at your command. The cost of hiring the full complement of skilled staff necessary to run a first rate inbound marketing campaign is considerable. When you hire an inbound marketing agency to take care of your marketing, you gain access to the skills of all the marketing professionals at their agency for less money than it would take to hire a single Inbound Marketing Director for your staff. Hiring an inbound marketing agency helps you to bring in more leads at a lower cost, resulting in a definite improvement to your bottom line!

If you’re ready to hire an inbound marketing agency to promote your company, it is time to talk to Blue Interactive Agency. Our experienced, highly qualified team of marketers will employ the latest industry intelligence to make your inbound marketing efforts more efficient and productive. As a dedicated HubSpot partner, we have access to cutting edge content marketing tools to ensure your company can achieve the wide marketing reach it needs to succeed.

Contact us at Blue Interactive Agency today at 954-406-4149 when you’re ready to give your company all the marketing advantages that an inbound marketing agency can bring!